Seluna

Illuminating data through insight. Concept designs based on client work.

Role

UI/UX Designer

UI/UX Designer

Timeline

6 Weeks

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Project Showcase

The Problem

The Solution

My Role

Impact

Project Showcase

The Problem

Seluna, a data strategy and analytics consultancy, had a strong track record with federal and enterprise clients, but were slowly losing out on more and more business digitally. Their previous site relied on dense copy and dated layouts that made it difficult for potential clients to understand their services, credibility, and value at a glance; resulting in minimal conversions.

The Solution

The Solution

The Solution

I rebuilt Seluna’s website with a focus on clear navigation, building trust, and reducing friction to conversions.

I rebuilt Seluna’s website with a focus on clear navigation, building trust, and reducing friction to conversions.

I rebuilt Seluna’s website with a focus on clear navigation, building trust, and reducing friction to conversions.

Starting Strong.
Animated hero, CTAs, and client logos help to immediately establish credibility and direction.
Starting Strong.
Animated hero, CTAs, and client logos help to immediately establish credibility and direction.
Starting Strong.
Animated hero, CTAs, and client logos help to immediately establish credibility and direction.
Starting Strong.
Animated hero, CTAs, and client logos help to immediately establish credibility and direction.
Easy Navigation.
Straightforward cards and categories that help users quickly find relevant solutions.
Easy Navigation.
Straightforward cards and categories that help users quickly find relevant solutions.
Easy Navigation.
Straightforward cards and categories that help users quickly find relevant solutions.
Easy Navigation.
Straightforward cards and categories that help users quickly find relevant solutions.
Proving Expertise.
Key metrics and benefits presented clearly to showcase experience at a glance.
Proving Expertise.
Key metrics and benefits presented clearly to showcase experience at a glance.
Proving Expertise.
Key metrics and benefits presented clearly to showcase experience at a glance.
Proving Expertise.
Key metrics and benefits presented clearly to showcase experience at a glance.
Transparent Goals.
Clean grid and hierarchy to display values and convey reliability.
Transparent Goals.
Clean grid and hierarchy to display values and convey reliability.
Transparent Goals.
Clean grid and hierarchy to display values and convey reliability.
Transparent Goals.
Clean grid and hierarchy to display values and convey reliability.
Personal Connections.
Profiles that help users feel connected and trusting of the team behing the scenes.
Personal Connections.
Profiles that help users feel connected and trusting of the team behing the scenes.
Personal Connections.
Profiles that help users feel connected and trusting of the team behing the scenes.
Personal Connections.
Profiles that help users feel connected and trusting of the team behing the scenes.
Guiding Conversion.
CTA messages spread throughout to aid users in getting started with a service.
Guiding Conversion.
CTA messages spread throughout to aid users in getting started with a service.
Guiding Conversion.
CTA messages spread throughout to aid users in getting started with a service.
Guiding Conversion.
CTA messages spread throughout to aid users in getting started with a service.

My Role

I was responsible for the visual design process of the new website: from research, wireframing, visual direction to creating high-fidelity mockups and interactions.

Because this project involved turning a potentially growing list of technical services into simple to digest copy and visuals, I focused on building clear layouts and modular structures to support scalability. This meant designing flexible components, refining micro-interactions, and developing a visual identity and copy tone that could adapt across pages, services, and future brand needs.

My Role

I was responsible for the visual design process of the new website: from research, wireframing, visual direction to creating high-fidelity mockups and interactions.

Because this project involved turning a potentially growing list of technical services into simple to digest copy and visuals, I focused on building clear layouts and modular structures to support scalability. This meant designing flexible components, refining micro-interactions, and developing a visual identity and copy tone that could adapt across pages, services, and future brand needs.

My Role

I was responsible for the visual design process of the new website: from research, wireframing, visual direction to creating high-fidelity mockups and interactions.

Because this project involved turning a potentially growing list of technical services into simple to digest copy and visuals, I focused on building clear layouts and modular structures to support scalability. This meant designing flexible components, refining micro-interactions, and developing a visual identity and copy tone that could adapt across pages, services, and future brand needs.

The Impact

The new design improves clarity, credibility, and visual identity. Giving Seluna a more capable digital presence, and helping clients connect with desired services faster and more confidently.

The Impact

The new design improves clarity, credibility, and visual identity. Giving Seluna a more capable digital presence, and helping clients connect with desired services faster and more confidently.

The Impact

The new design improves clarity, credibility, and visual identity. Giving Seluna a more capable digital presence, and helping clients connect with desired services faster and more confidently.